Nivea
PHOTO, PACKSHOT
In all its communication, both print and digital, Nivea remains very simple and straightforward. You can feel the spirit of the brand, family-oriented and accessible to all. The packshots remain very basic, always in the same style for years. How can you retranscribe Nivea's values with a more modern packshot?
For our packshot, we decided to stay in the essence of the brand with its neutral and pure side. The idea is to play with the reflections of a mirror to highlight the Nivea cream in a rather sober setting.
The mirror will illustrate that Nivea is a reflection of every person, everyone can identify with it. The shadow of the mirror as well as the reflection of the sky will illustrate that this cream can also be used at any time of the day and can be adapted to any use you wish to make of it, dryness, sun, etc
