Barbell
ART DIRECTION, BRANDING, SOCIAL MEDIA, VIDEO EDITING
My role was to design a strong and coherent visual identity, in line with the codes of the rugby and strength and conditioning world. From the creation of the branding to the development of the website, including video editing and content creation on social media, every element was designed to reflect the world of contact sports:
raw, powerful and authentic.
Branding & Web design
With a logo and its variants, two powerful colors and raw typography, in theme with the world of rugby and physical preparation. Textures such as grain and torn paper add an authentic, dynamic feel. The website, designed as an e-commerce and training platform, integrates this artistic direction while offering fluid navigation and a dedicated customer area.
Rugby Programs
Each Barbell program - Power, Speed and Strong Neck - has been designed to meet the specific needs of rugby players. The visual identity of these guides has been designed to be striking and motivating, while remaining consistent with the brand's universe.
In addition, the learning experience is enriched by explanatory videos: editing, graphic design and integration into the site's member area have all been designed to offer a fluid, immersive experience.
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Puissance 2023
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Cou Solide 2024
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Rugby Boost 2024
Social Media
To announce the release of the Puissance program, the objective was to capture attention with a dynamic, impactful teaser. The actual teaser mixes video excerpts from the program with strong visual elements, in keeping with Barbell's identity. Paper animations punctuate the edit, adding movement and an authentic touch that echoes the world of sport and performance.
In addition, other content was created to accompany the launch: static posts, real posts and advertising formats, all designed to maximize engagement and inspire people to take action.
Youtube
The editing was designed to highlight his expertise and his daily life as a physical trainer. Longer formats allow him to delve deeper into key subjects, such as player performance analysis or his experience on the pitch (face cam & vlog formats).
The visual identity has been strengthened with new assets (intro, outro, text wrapping) and advanced sound work: signature music and sound effects, for instant recognition. All designed for a dynamic, immersive rendering that reflects the company's image.
