Picon
BRANDING, IDENTITY
Picon is the brand name for a caramel-coloured bitter that traditionally accompanies beer in France. Picon is a popular totem and the brand wants to modernise its image to appeal to a younger audience.
The concept is to make the Picon brand warmer and more festive. The visual identity must make people want to drink Picon, with their friends as an aperitif, for special occasions, to party...
The redesign of the logo, the packaging and its positioning on social networks and events, allows to reposition the brand towards a new target and to create a new strong brand image.
Creation of Instagram posts to develop a community on social networks, so we can reach more people, especially a young audience. The Instagram posts are diversified and put forward the bottle and beer product, but also the elements of the graphic charter of the brand.
A presence at French festivals with an animated Picon stand, to reach more young people.
